Winning with Sustainable Packaging
Taking steps toward greener packaging
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Dan Brulz
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- Look for start-to-finish solutions. These days, it's not enough to avoid the landfill. That's because savvy consumers seek out products made using earth-friendly materials and that are largely compostable or recyclable at the end of their life cycle. In our industry this means, among other things, using water- and soy-based inks and water-based adhesives and replacing petroleum-based plastics with plant-based biopolymers that still provide the needed barriers. These attributes make them safe for recycling, composting and landfills. Take the time to research what's available and identify substrates that will be appropriate for your customers' needs. (see sidebar: Getting Sustainable). Many companies have their own green initiatives, so there are ample opportunities for printers and converters to proactively suggest sustainable choices.
- Promote your own earth-first initiatives. Consumers committed to green initiatives actively look for businesses that share their values, so it's important that you make your sustainable business practices known. Seek industry-specific certification and include your earth-first messaging at every point of contact to address offshore competition and establish your company as a truly sustainable operation—and watch your business grow.
- Buy American. While there are European and Asian producers of biodegradable plastics and films, the demand for domestic products is growing steadily. Many American consumers respond positively to "Made in USA" messaging, which aids the economy while having a significant benefit of helping printers and converters re-establish the printing industry in the United States. Forging partnerships with domestic suppliers who share your customers' earth-first outlook will not only demonstrate a similar level of commitment but will also go a long way toward reducing your company's carbon footprint.
Finding Sustainable and Profitable Solutions
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