Winning with Sustainable Packaging
Taking steps toward greener packaging
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Dan Brulz
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This is not simply about recycling, but the start-to-finish lifecycle of how products are made, delivered and disposed of—key factors in the Earth-friendliness of packaging. For instance, "biodegradable" is a loose, oft-used and frequently misleading term many companies throw around. But the fact is that just about everything biodegrades—if you wait long enough. So simply being "biodegradable" isn't sufficient. There needs to be a metric that defines how fast that happens.
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Dan Brulz
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