Innovate!

Changing the face of printing

According to Dollries, digital printing presents a tremendous growth opportunity for ILS in the consumer products category. “Digital printing has changed the face of printing,” he says. “What was not possible, affordable, or even imaginable five years ago—run lengths, variable data, versioning, promotional items, regional marketing, etc.—is now readily available from ILS. One-to-one marketing, regional and seasonal promotions, and delivering the brand to the shelf are huge initiatives in the ­consumer market.”