Changing Environment

Reardon shares this assess, at least for the time being. “As a converting process, in the short term, RFID will not be a commercially viable opportunity for mainstream package printers. But in the medium to long term, developments in conductive and electronic inks will certainly bring opportunities in a major segment outside logistical track-and-trace applications: brand authentication and security. This is definitely an area where converters can genuinely add value.”