Changing Environment

Because of the financial scale, along with real safety concerns, Karstedt believes there will be higher levels of brand protection in the offing. “While many packaging converters are providing their customers with basic brand security products such as holograms and tamper evident seals, the need for increased offerings is evident,” he says. “Today there is an estimated 50 percent of converters that offer some level of brand security capability to their customers; of that total only 5 percent offer a high level of assistance to their customers. This high level of assistance includes consulting services, R&D, and technical services and assistance in developing and managing an ongoing strategic security plan.”