Changing Environment

Corey Reardon, president and CEO of AWA Alexander Watson Associates, acknowledges the changing landscape of the tag and label industry. “Product decoration and identification has become a much broader platform in recent years, with the two macro technologies—pressure-sensitive and wet glue labels—now competing actively with a variety of sleeving technologies, with in-mold labeling, and, most significantly, with direct print onto unsupported film and paper webs, i.e., flexible packaging.”