Changing Environment

The use of clear pressure-sensitive film labels on premium beers is one dynamic growth segment noted in the TLMI NALS. It also highlighted other ‘trendy’ areas of growing use for pressure-sensitive labels. As noted in the study, “There has also been a positive transition from cold glue-applied labels to pressure sensitive in the domestic wine market. This extremely fashion-conscious market also favors the use of pressure-sensitive labels in the lower-cost soft drinks sector (particularly for bottled waters), where the outstanding capabilities of combination narrow-web presses can deliver the end-users’ desired visual appeal.”