STATE OF THE INDUSTRY ON THE OFFENSIVE

The increased awareness of consumers regarding E. coli, salmonella, and listeria infection has encouraged the development of antimicrobial-fortified flexible packaging materials. These materials are currently in test phases, but, as Keith points out, recent anthrax scares may heighten the anxiety regarding toxins in foods and drugs, and, in turn, spur the rapid establishment of antimicrobials in future flexible consumer packaging.