STATE OF THE INDUSTRY ON THE OFFENSIVE

Function and form

End-use applications with the most potential for flexible packaging in the near future are markets the industry has already cultivated: fresh produce, drugs, medical/surgical, pet food, and snacks.

Gaffey attests PE blends and combinations have been used extensively in the fresh produce arena for the past five years. With more than 50 percent of the fresh produce market employing flexible packaging, the segment is approaching saturation, he states.