Technology's Edge

Pacur is currently stocking four standard roll widths from 10˝ to 20˝, and can manufacture custom roll widths based on order volume. Pacur and Pixalen have also established a starter package including roll stock, art files, Flexcel-NX plates, and press-side support.

"Adding motion or 3D effects to a label is going to be a great way to give a package design added value—just imagine walking in front of a store isle and having all the packages move as you are passing by! There is no doubt brand owners will see the value of motion graphics for higher-end packaging options, new product introductions, or a stealth tool to deal with a crowded category space," comments Bruce Hammerbeck, vice president of marketing for Pacur.