Finding Your Niche Equals Success

According to Ben Graham, vice president of finance, sales, and supply chain, Bell, Inc., growth has been stagnant in the folding carton market specifically because of that 1 to 2 percent growth. “It’s stagnant as it compares to inflation. It’s about a 2 percent growth industry, so obviously it’s not growing,” he says. If you are growing, it’s probably at the expense of another converter. Graham states, “Obviously there are only so many end users out there … and you don’t see a lot of new entrants, new innovation, or new designs to grow our industry. So if you’re out there getting new business and you’re growing, chances are you’re taking it from someone else.”