Finding Your Niche Equals Success
Strategize and focus on your niche market to ensure survival in the folding carton industry.
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The folding carton market itself has experienced a 1 to 2 percent annual growth during the last twenty years, according to Tony Corsillo, manager, new business development, folding cartons, Cascades Boxboard Group. “I think folding cartons have always [experienced] stable growth. The entire industry has only had a 1 to 2 percent [annual] growth over the last 20 years if memory serves me,” he says. “I don’t think that has changed nor will it change in the years ahead, not by a significant amount.” Corsillo points to the dips and dives that have always existed in the market, and that any dip has never been more than a percentage point.
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Chris Mc Loone
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