Finding Your Niche Equals Success
Folding carton market
There are a variety of indicators that measure the health of the folding carton market, including supply chain costs, markets using folding cartons, threats from alternative packaging options, consolidation, and so on.
According to The Freedonia Group study titled, Paper Versus Plastic in Packaging, paper packaging is expected to post marginal advances or continue to decline in most competitive markets through 2010 due to inroads from plastic. That said, the study predicts above-average opportunities in food service, dairy, and soy milk applications, with organic milk as a growth niche. The study states, “While most dairy applications for paper are mature, heightened demand for ice cream novelties, especially reduced-fat and bite-sized varieties, will support folding carton opportunities. Solid prospects for paper in soy beverage packaging will result from the ongoing movement of soy beverages into the mainstream marketplace and the general preference for paperboard containers in promoting a natural image.”