Finding Your Niche Equals Success

Corsillo adds that consumers openly share their frustrations about how bad “clamshell” packaging is, yet the packagers still haven’t switched from plastic to paper. “We’re celebrating using cheaper, thinner plastics instead of saying why does that have to be in a clamshell? And they’re going to say security reasons. There are paper alternatives that are just as safe and secure where pilfering won’t become an issue or theft won’t become an issue,” he says. From a folding carton standpoint, Cascades tries to show the benefits of folding cartons. But, according to Corsillo, there’s always some major reason for them to move to plastic. It’s not always clear to him why, but he states it’s usually marketing. “Until consumers and the industry understand that there are certain assumptions that are wrong, that’s going to continue happening.”