Finding Your Niche Equals Success

The state of the folding carton industry is hard to pin down. Walking up and down the supermarket aisles reveals no shortage of folding carton containers. But as we all know, there’s far more to the folding carton market than just food packaging. The majority of large consumer electronics items come in corrugated or paperboard packaging. These items, however, are often manufactured in foreign countries, and are therefore packaged there as well. So the North American folding carton market takes a hit. Couple this reality with changes in the supply chain, and some might consider the North American folding carton market in difficult straits. The answer, though, according to some, is to find your niche market and focus on it; stay away from consumer electronics packaging if that’s hurting you.