State of the Industry-Flexible Packaging

Clark says to "take a smart contrarian approach. Don't do what everyone else is doing. Sure everyone must contain or reduce costs, but challenge common thinking. If your direct competitors are holding back spending capital on new equipment, maybe it's a good time to invest in a new printing press, or make a technology upgrade on existing equipment. You may get bargain pricing and more attention from the supplier due to low demand. And you would be positioned better with quality and operating costs when the economy picks up."