A Long and Winding Road
The tag and label printing industry is full of twists and turns; you’ll have to buckle up if you want to stay on the right course.
It’s all relative
Even with the tough economic times, the tag and label printing and converting industry is in a better position to weather the storm than many other industries. As a matter of fact, Reardon reports that the overall global market for labels grew 4 to 4.5 percent in 2007.
“In the medium-term, there are real opportunities for growing the overall market for tags and labels as the developing geographical economies around the globe stabilize, and western-style consumerism becomes established,” he predicts. In this assessment, Reardon singles out what are referred to as the BRIC countries—Brazil, Russia, India, and China.
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