A Long and Winding Road
The tag and label printing industry is full of twists and turns; you’ll have to buckle up if you want to stay on the right course.
Digital printing is another area that is continuing to make its mark in the tag and label industry. “Digital label printing is also on the increase in most label markets, with North America and Europe leading the way,” notes Fairley.
Reardon agrees with this assessment. “After a very slow start in the label and tag business, reel-to-reel digital print is beginning to take market share, even in medium-length print runs, thanks to improved run speeds and print quality and the ease and speed of prepress,” he says.
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