A Long and Winding Road
The tag and label printing industry is full of twists and turns; you’ll have to buckle up if you want to stay on the right course.
This overlap works both ways, however, and Fairley points to the growing use of filmic substrates in label converting as an impetus to getting into flexible packaging. “[It is] little wonder then that label converters start to look at the short-run and added-value niche markets of flexible packaging,” he says.
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