A Long and Winding Road
The tag and label printing industry is full of twists and turns; you’ll have to buckle up if you want to stay on the right course.
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The challenge from flexible packaging comes not only from the “loss” of a label on the package, but also from the door that opens up to other competitors. “Interestingly, it is frequently flexible packaging producers that have also turned to some of the newer label technologies, particularly sleeving and wrap-around film labels—another example of the overlap between labels and flexibles,” notes Fairley in his report.
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Tom Polischuk
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