The Keys to the Comfort Zone

Ensuring customer confidence

The benefits of combination presses are well known, but how do these benefits translate into improved business? For Star Label, keeping customers in the comfort zone by having a second press to complete a job goes a long way. “It has provided our existing customers with a comfort level knowing that we have a second piece of equipment that their screen-printed or combination-printed labels can be produced on,” says Okumus. The addition of a fifth station also gives Star Label a competitive edge. According to Okumus, companies the size of Star Label do not usually offer the fifth station.