The Keys to the Comfort Zone
Star Label Products’ purchase of a 12-station press helps it target small- to mid-sized customers who need combination, screen-printed primary labels.
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Emerging trends
Keeping up with emerging trends and new developments in any industry is important. Sometimes more important is educating your own customers about these emerging trends. “We have been seeing quite a bit of specialty coatings being applied by screen,” says Okumus. “For example, glow in the dark coatings, heavy varnishes that are tactile and mimic embossing, and some Braille printing.” He adds, “We have already been involved in some of these trends. In addition, we are making our current and potential customers aware of what can be accomplished with rotary screen printing and combination printing.”
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