The Keys to the Comfort Zone

Today’s package-printing market has printers moving toward shorter runs that require quicker set-up times. Meeting the ship dates on orders, always critically important, becomes even more important as the volume of orders increases even though the number of items printed per order decreases. Equally important is the ability of printers to turn around short orders even if a longer run is scheduled. Equipment downtime, therefore, can create a nightmare for a company that considers turnaround its niche. So when Star Label Products (Bucks County, Penn.) decided to add a new press to its arsenal, it purchased one that would accommodate multiple processes in case one of the company’s other presses went down, would allow it to fill a market need, and would help it produce combination labels for small to mid-size customers.