Standards are the lynchpin to widespread RFID adoption.

By Ken Reichdirector

About the author
Ken Reich, director of global marketing and public relations, TAGSYS, has more than 25-years of international experience. He has worked closely with engineers and scientists on launching and advancing technologies such as RFID, semiconductors, electronics, optical instruments, and power system innovations. Holding an MBA in Marketing and a BA in Communications & Journalism, Reich has published major works focusing on integrated marketing strategies and tactics in the global B2B marketplace.