Prime Time for Packaging

The highest-quality foil stamping, according to Dave Stollenwerk, executive vice president, American Die Technology, “is done with a heated brass cylinder applied to heat-sensitive foil, which transfers the engraved image to the label substrate.” He adds that embossing processes create a raised image such as the product name, company logo, or other lettering or designs to make the product even more eye-catching and improve visibility from different viewing angles.