Prime Time for Packaging

Rich Zeller, senior product manager, ITW Foils, adds, “Stamping and embossing can reinvent any package and increase appearance and shelf visibility. By combining stamping with embossing, you can create a more striking 3D image, adding more visual impact to your design.”

Laying it down

According to Smith, the hot stamping process consists of three elements: heat, time, and pressure. “The correct combination of these three elements allows processes, including printing, to reach speeds of 100 meters/minute,” he says, adding that a quality set of engineered embossing cylinders allows the embossing process to typically run at the same speeds as other printing processes.