Prime Time for Packaging

Stamping/embossing avenue

Like anything else, going down the stamping-and-embossing road largely depends on the applications and customer expectations. But, why do it? With only seconds available to catch a consumer’s eye, it is one very viable avenue to take. “In the store, the package is the salesperson for the product so it has to be able to speak for itself and grab the consumer’s attention,” says Gary Smith, vice president of sales, RotoMetrics. “Attention-grabbing packaging is vital to attracting consumers as well as providing inherent value, which ultimately provides a better financial return for the customer.”