Stamp of Approval

Foiling trends

One market Kuschnitzky of I.Kela has noticed opening up is the use of hot stamping on unsupported film. He feels many printers think they cannot stamp unsupported film because it is too thin. He says it is actually quite easy and expects this market to boom in the near future. Another application Kuschnitzky sees rising is the use of hot stamping on beer labels. It was originally thought that the volumes were too large to hot stamp beer labels, he says, since the long runs were usually done on wide-web flexo presses. He confides I.Kela now has three customers screen printing beer labels in a combination press configuration which includes hot stamping. This is another market he is counting on to take off.