What Just Happened?
Rising fuel costs may have been sucking up everyone’s greenbacks, but in the process, everywhere I turn, more and more people are turning green—and not with envy.
If the shows I’ve been to recently are operating in a sustainable fashion, outward signs like no recycling bins make it impossible for me to know for sure. Green pavilions and conference sessions covering sustainability are great, but organizers should start planning their shows with sustainability in mind. They should make sure every attendee knows that they are doing their part to match the exhibitors’ zeal for creating sustainable alternatives to what’s out there on the market today. Attendees should know what show planners are doing to operate sustainably as soon as they walk through the main entrance.
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