What Just Happened?

As a nation, we’ve seen unprecedented fuel prices, an economic downturn that may not have hit bottom yet, and by the time this issue hits the streets, a historic presidential election. What’s particularly impressive to me is the resiliency of the market packagePRINTING serves. Maybe it’s just that package printers are a pretty optimistic bunch, but in almost every interview I conducted this year, I asked about how the current economic conditions had been affecting one business or another, and off the top of my head, I can’t think of one that said the condition of the U.S. economy was having any adverse effects on their businesses. Whoa. No effects? You’ve got to be kidding me. Outside of a rise in costs of consumables, package printers are not saying these hard economic times have hurt them. That’s a pretty impressive feat considering the ups and downs we’ve all witnessed on Wall Street of late.