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In addition, the pouches are highly effective in communicating brand identity. They have a large display area and can be attractively printed in up to 10 colors using rotogravure or new high-definition flexographic processes. Matte finishes can be applied to the pouches’ printed areas, adding visual depth and producing an appealing contrast with the packaging’s glossier images. The pouches can also be customized in virtually unlimited shapes and with various add-on features to suit marketing requirements.
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