Spotlight on Packaging Trends: Thinking Outside the Box

While entering into pouch converting requires precise knowledge of substrates, inks, adhesives and their relationship to the product inside, an increasing number of converters are jumping into the action – and for good reason. According to The Freedonia Group’s projections, demand for food and beverage applications are expected to increase 6.1 percent annually through 2010 to $5.2 billion, while non-food demand will jump nearly 7 percent per year to $1.3 billion. Such market projections suggest that this is an opportune time for printers and converters to be thinking “outside the box.”