Spotlight on Packaging Trends: Thinking Outside the Box

Narrow web printers have found a place in the market, however. These smaller presses are good for short-run jobs as plate costs and set-up costs are not as high. Narrow web converters have found a niche in new product launches, samples, and dry goods pouches.

Converting a package can be an intricate and involved process in comparison to other printing applications. The converter not only has responsibility for what is printed, but also needs to make considerations for the product inside. In food applications, the inks and adhesives must follow strict performance guidelines, including low odor and suitability for pasteuriza-tion. Other considerations include testing for weak seals or contamination issues. Thin laminations require tension control to avoid stretching, and heat can also stretch the film, making it a factor to monitor.