Spotlight on Packaging Trends: Thinking Outside the Box

Capitalizing on pouches’ major impact on the shelf-stable fish category, Bumble Bee Foods recently introduced its Prime Fillet Pink Salmon Steaks ready-to-heat and packaged in easy-open, vacuum-sealed containers. The Bumble Bee launch uses flexible packaging to capitalize on another consumer trend: pouches are being creatively employed as a tool of convenience. Whether it’s ready-to-heat meals in a pouch, a stick pouch for an on-the-go yogurt break, or a pouched snack with a re-closable zipper, flexible packaging is taking the hassle out of eating on the fly.