Spotlight on Packaging Trends: Thinking Outside the Box

Spurred on by recent technological advances in the pressroom, the appeal of pouches is multifaceted. State of the art flexography printing techniques endow packages with excellent graphics and color with a large space to print on. For brand owners, the move from a can or box to a glossy stand-up pouch can instantly improve shelf impact. The pouch’s advantage moves beyond aesthetics, how-ever. It can also affect product taste. When StarKist Tuna first launched its product in a “Flavor Fresh Pouch,” its research confirmed that consumers preferred the flavor of flaked tuna in a pouch by five-to-one. Sales numbers backed up the brand owner’s findings and today, pouched tuna is a supermarket staple.