Spotlight on Packaging Trends: Thinking Outside the Box

Long associated with boxed rigidity, packaging is steadily becoming more flexible each year. Pouches are inundating food and beverage markets and making healthy gains in other categories such as pharmaceuticals and consumer goods. The future of the market continues to look strong. Demand for pouches in the U.S. is forecast to rise 6.3 percent annually through 2010 to $6.5 billion, according to a recent study published by The Freedonia Group, based in Cleveland, Ohio.