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In with insiders
Suppliers in general report a greater percentage of sales to tradeshops than printers. CreoScitex Marketing Director, Digital Proofing Mark Vanover notes his company's sales split "[is] somewhat dominated by sales to tradeshops and prepress providers." Likewise, at Kodak Polychrome Graphics, Product Manager Ken Theodos states over 90 percent of systems sold into packaging applications are made to prepress providers.
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