Spot Meets Dot (Halftone Proofing)

Group Logic VP, Marketing/Sales Andy Lewis says many of his customers find the software-based solution more cost-effective than an ASP. For those who do prefer the ASP model, Group Logic suggests the Service Providers Edition of its MassTransit software.

Schawk's color Recipe

Though his background is in the commercial printing industry, Bob James quickly learned the critical value color accuracy takes when it comes to product packaging. As director of operations for packaging prepress provider Schawk, Kalamazoo, James recognizes any deviation from signature color can translate into disaster for product sales. As he contends, "If the color looks faded or it doesn't match the customer's expectation, the consumer is going to think the product is old or aged. If the color is too dark, they'll think it is a knock-off by some off-brand company."