SPIRITED COMPETITORS OF GCI CONVERTING (COVER STORY)

With 2000 and 2001 punctuated by these strategic purchases, 2002 will be a year for GCI to accentuate the value of the unique services it can provide with this equipment—powerful tools in the face of fierce competition that is driving prices down. According to Bob Booth, a member of GCI's sales department, price deflation is the biggest economic factor currently affecting the carton industry, with cost-cutting demands hitting lower levels than prices ten years ago.