Spinning dies turn a profit

When using a flexible die, changing substrates means just changing the flexible die, not an entire rotary die or magnetic cylinder. While a new flexible die is required, the die is a fraction of the cost of a new rotary die or cylinder.

But for the most part, said Frank Hasselberg, vice president of sales at Kocher + Beck (Shawnee, Kan.), "The quality of flexo dies is so sophisticated that you can run any label job, or any job at all. There is no application that it couldn't be used for. The only exception is very bulky material."