Spinning A Web Mentality

Building on that idea, Cyrel's Web site (www.dupont.com/cyrel) was redesigned using a combination of ad agency and in-house resources.

Remaining from the original site are technical data sheets and other information for on-line visitors to browse. But the company's most bold enhancement was the addition of an on-line catalog, which debuted with two new products for the flexographic industry: tag & label capped and uncapped printing plates. The company launched the new line of plates via electronic commerce due to the large number of users who purchase them in smaller quantities and at lower price points—an ideal product for selling on-line.