Spinning A Web Mentality

Producing profits

About a year ago, the Web philosophy at DuPont Cyrel changed slightly when the company realized that some form of the Internet, particularly electronic commerce, was increasingly becoming not only a way to communicate and interact with customers globally, but a major business tool.

"I thought that we needed to be more focused as far as how to use the Web site as a marketing tool," says Jim Austin, product marketing manager for the photopolymer printing plate supplier.