Spinning A Web Mentality

Web sites that were initially established and used specifically for on-line exposure, or "to establish a web presence" are today transcending into functional business units. More and more frequently, companies are spending big bucks to hire Web-literate specialists and to buy emerging technologies to develop this electronic phenomenon into something more than a "presence." The fact that money can be made there is more than a virtual reality. In fact if approached appropriately, Web sites can actually be turned into profit centers.