Spinning A Web Mentality

Start by making sure reps and other employees who come in contact with customers know the Web address (also known as a URL). Support your sales force's efforts by providing timely update reports. Promote your site by including the URL on business cards, letterhead, notepads, and direct mail.

Also consider registering with the increasingly popular search engines (i.e., Yahoo!, AltaVista, etc.). Although the procedures for registering your site with these massive databases seem to grow increasingly difficult, don't overlook the importance of at least getting listed on any one of them. By adding special and relatively simple Web page code (for instance, META tags and descriptive titles and headers) and resubmitting your address at least every month, you may be surprised as to the new business you bring in. Search engines also will often change their rules on a whim, so be sure to keep stay on top of them.