SPEAKING OF PROOFING ...

These are the exact same issues we've been grappling with for a long time. With all the new software and hardware we have at our disposal, why haven't we collectively solved these problems? Surely, left unanswered, they're costing us money.

In the publishing world, where the liabilities for color matching are enormous, and the circle of finger-pointers is even larger than in packaging, the move towards a common language is really heating up. SWOP, Inc., the industry's most successful and prolific printing standards body, has introduced a certification procedure and accompanying Certification Mark for off-press proofing systems.