SPEAKING OF PROOFING ...

Can the industry adopt a common language for the approval process?

by Terril McConnell, Prepress Editor

In his national best seller, "Cultural Literacy, What Every American Needs to Know," author J. D. Hirsch argues our society may be suffering from a serious "failure to communicate." Not that we lack the means. The problem, proposes Hirsch, is that we don't necessarily know what to say to one another when we do connect.