Putting the “Custom” in Customer

pP: Why are you expanding in that direction?
Horton: The large CPCs have gone through a series of purchasing initiatives. First, to consolidate regionally and nationally within North America; next, to consolidate globally. As they go through those key initiatives, one of the things they’re trying to do is reduce their vendor base. Once they get to a global perspective, there are very few vendors they can look at who can deliver products globally. We felt that we needed to be in a position to deliver on a global scale.