Sonoco Display and Packaging Receives Top Awards for Marketing to Seniors

“There’s a silver tsunami coming as the Baby Boomer population become seniors,” said Professor Roger Beahm, executive director of the Center for Retail Innovation. “As the size of this demographic grows, so do the retail marketing opportunities.”

Sonoco presented its award-winning exhibit in a “total store solution” format, integrating a mix of in-store promotional packaging and merchandising displays to highlight industry best practices for marketing to seniors. The CVS Caremark Best Consumer Engagement Award was chosen by a panel of CVS executives, while the People’s Choice Award was voted on by event attendees.