Sonoco Announces Launch of True Blue

HARTSVILLE, S.C.—Sonoco, a global packaging company, launched True Blue, a new umbrella brand for packaging solutions and recycling services that have met specific sustainability requirements. The company launched the new sustainable brand at the Sustainable Packaging Forum held in Atlanta, Ga., in September.

To qualify for the True Blue program, a package must offer an advantage over the package it is intended to replace, either through the use of more sustainable materials or source reduction. A package may also qualify if during the production process it uses less energy, water, raw material, or results in fewer carbon emissions. Any of these improvements should be verifiable via a life-cycle assessment, by third-party certification, or through recognition from an independent industry organization.

“Customers now have a one-stop shop when looking for sustainable packaging solutions that reduce environmental impact,” said Charles Sullivan, Sonoco’s executive vice president, consumer. “Because Sonoco is not committed to only one sustainable packaging platform, technology, or format, we can offer a breadth of solutions that incorporate the latest research to fit a customer’s specific needs. The True Blue brand focuses our environmentally responsible offerings to meet the unique needs of our customers whether they need composite cans, flexible packaging, rigid plastic containers, ends and closures, protective packaging, or a customized solution.” He added that the company was recently named to the Dow Jones Sustainability World Index, recognizing the company’s economic, environmental, and social performance.