Something Special

Chris Faust, marketing manager, Comco International, says specialty press purchases are indeed often motivated by the end-user's need to put a value-added, printed product on the shelf that draws attention and can't be duplicated by the competition.

Job descriptions for today's specialty presses are getting longer and longer. "There is no such thing as a typical job for a specialty press," says Mitch Dudek, director of sales, Propheteer International. "It may require marrying multiple webs, adhesive coating, applying fragrance or applying a booklet or product to the web."